Let’s Look at Google Discover and how you can increase your website’s visibility in this customized news feed:
What is Google Discover?
● Proactive Content Delivery: Unlike traditional search where users actively search for something, Discover anticipates what a user might find interesting and proactively suggests content.
● Personalized Feed: Discover is highly tailored to each user. It uses Google’s understanding of a user’s search history, web activity, interests, and even location to curate a feed.
● Content Variety: Discover can display a range of content types, including:
○ Articles and blog posts
○ Videos
○ News updates
○ Product listings
○ Recipes
“Evergreen” content (content always relevant, regardless of the current date)
● Google Discover: Best Practices for Your Site
○ Google Search is familiar ground for the majority of website owners and content authors. But have you used Google Discover yet? This customized stream presents your articles, movies, or items to users who are likely to be interested.
● Understanding Google Discover
○ Google Discover differs from standard search. Instead of consumers searching for content, Discover recommends stuff that it believes the user will like. This depends on their search history, web activity, hobbies, geography, and other things.
● Why Should You Care?
○ Discover has tremendous possibilities for increasing traffic and brand recognition. The selected information is extremely relevant to the user, so they are more likely to interact with it.
● Best Practices to Get Your Site on Discover
○ While there is no certainty of being included in Discover, here are some steps you may do to boost your chances:
○ Timeliness: Discover prioritizes news information that is both fresh and relevant to current events.
○ Google prefers built-up news sources that demonstrate E-A-T (expertise, authoritativeness, and trustworthiness).
○ Specific News standards: Google has specific standards for obtaining acceptance for Google News, which frequently determines your eligibility for Discover.
Getting Your Site into the Discover Feed
While there’s no guaranteed ticket into Discover, here are the best practices to lay the foundation:
- Content is King (or Queen):
- Address User Needs: Focus on topics people are genuinely interested in. What questions are they asking? (Use tools like AnswerThePublic for research)
- Be Informative: Provide real value. Don’t just skim the surface, add depth and unique insights.
- Freshness Matters: While “evergreen” content can work, Google likes timely content too, especially for trending topics.
- Visuals that Entice:
- Large Images: Use high-quality images of at least 1200px wide. Implement the max-image-preview: large setting or use AMP.
- Compelling = Clickable: Your image should grab attention and make people want to read your article.
- Technical SEO Foundations:
- Mobile-Friendly: Discover is mainly a mobile experience, so ensure your site works perfectly on phones.
- Fast is a Must: Improve page speed; a slow site hurts the user experience and your Discover chances.
- Google Can Find You: Ensure there are no technical barriers to Google finding and indexing your content.
- Avoid Clickbait Tactics
- Accurate Titles: Your title should match the content’s focus. Overly sensational headlines will hurt you.
- Deliver on Promises: Don’t mislead users just to get them to click if your content doesn’t live up to the hype.
FAQs: Google Discover and Getting Your Site Featured
Q: What exactly is Google Discover?
A: Google Discover is a personalized content feed available within the Google app and sometimes on browser homepages. It shows content tailored to a user’s interests and search behavior, even content they might not actively be searching for at the moment.
Q: Why should I care about Google Discover as a content creator?
A: Discover offers these benefits:
Increased reach: Your content gets shown to users who are likely interested in it.
Mobile-optimized exposure: Discover’s design is perfect for smartphone users.
Reduced reliance on traditional search: Tap into an audience without relying solely on search keywords.
Q: How can I get my website or blog featured on Discover?
A: Following these recommended habits improves your chances, however, there’s no guarantee:
Produce outstanding content. Prioritize uniqueness, and complexity, and deliver genuine value.
Make use of eye-catching graphics: Big, excellent photos that are at least 1200 pixels wide are essential. Use AMP or enable max-image-preview: large.
Write attractive, clear titles: Represent your content truthfully while maintaining attention (steer clear of clickbait).
Give priority to the mobile experience: Your website needs to load quickly and be legible on mobile devices.
Develop Your Expertise, Authoritativeness, and Trustworthiness in Your Niche by Showing E-A-T.
Q. Are there any technical requirements to know about?
A: Yes, Google has specific guidelines: https://developers.google.com/search/docs/appearance/google-discover. Pay attention to image size and metadata.
Q: How quickly will I see results in Discover?
A: Discover learns from user behavior. Be patient – consistent high-quality content and adherence to Google’s guidelines are your best strategy over time.
Additional Messages of Advice
Keep up with the most recent best practices since Google Discover is always changing.
Social media shares and encouraging interactions with your content can suggest to Google, even though they are not a direct factor.
Also Read- The Ultimate Guide to Google’s “People Also Search For”
Also Read- Google Introducing Circle to Search: Improve the Search Experience
