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“PPC on Google” Google AdWords Overview- Inorganic Search Result

What is Google Adwords exactly?

Google Adwords is an advertising platform developed by Google. Where the advertiser creates ads based on keywords. Advertisers pay for these ads and bid on certain keywords to appear on Google search results (PPC on the eyeball). It’s called pay per click advertising.


Welcome to our guide on how to get started with Google Ads. If you’re looking to grow your business and reach new customers, Google Ads can be a powerful tool to help you achieve your goals.

In this guide, we’ll walk you through the process of creating and running your first Google Ads campaign.

We’ll cover everything from setting up your account to choosing the right keywords and ad formats, so you can start seeing results in no time.

Setting Up Your Account:

To get started with Google Ads, you’ll need to create an account. If you don’t already have a Google account, you’ll need to create one. Once you have your account set up, you can log in to Google Ads and start creating your first campaign.

Choosing Your Campaign Type:

Google Ads offers several different campaign types to choose from, depending on your goals and budget. The most common types are Search campaigns, Display campaigns, and Shopping campaigns.

Search campaigns are the most popular and allow you to show ads to people who are searching for specific keywords on Google.

Display campaigns allow you to show ads on websites that are part of the Google Display Network. Shopping campaigns are ideal for e-commerce businesses and allow you to promote your products directly within Google search results.

Setting Your Budget:

Before you create your first ad, you’ll need to set your budget. You can choose a daily budget or a total budget for the duration of your campaign. You’ll also need to choose a bid strategy, which determines how much you’re willing to pay for each click or conversion.

Google Ads offers several different bid strategies, including manual bidding and automated bidding.

Choosing Your Keywords:

One of the most important steps in creating a successful Google Ads campaign is choosing the right keywords. Keywords are the words or phrases that people type into Google when they’re searching for something. You’ll want to choose keywords that are relevant to your business and have a high search volume but aren’t too competitive.

Creating Your Ad:

Once you’ve chosen your keywords and set your budget, it’s time to create your ad. Google Ads offers several different ad formats, including text ads, image ads, and video ads. Text ads are the most common and consist of a headline, a description, and a link to your website. You’ll want to make sure your ad is compelling and includes a strong call to action.

Tracking Your Results:

Once your campaign is up and running, it’s important to track your results. Google Ads offers several different metrics to help you measure the success of your campaign, including click-through rate, conversion rate, and cost per click.

You can use this data to optimize your campaign and improve your results over time.

• Understanding inorganics search results

Google Adwords Overview by PPC on the eyeball

Its techniques involve PPC-Pay Per Click, CPC- Cost Per Click, CPA- Cost Per Acquisition, Shopping Ads, Banner Ads, Display Ads, Video Ads, etc.

PPC on Google that service is very costly. You have to pay a charge on every click. If We want to see the result immediately on search engine result pages (SERPs).

Advantage of Inorganic Results in a lot of traffic to your site in a short time. But you always have to take care of the count you will pay the cost per click.

We can see some advertisements on the inorganic listings above, and some shown below the organic listing.

If you want to do organic SEO have to put in more effort it is a long terms tactic, and inorganic SEO achieves more effective results in a much shorter period of time.

PPC on Google and Inorganic SEO techniques are quite risky; Since its cost will be calculated according to clicks, webmasters should be wary of competitors, they may unnecessarily force you to pay more by clicking on your site.

  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of  Advertising campaigns- Search, Display, Shopping, and Video
  • Difference between search and display campaign

Setting up an Adwords Account:


Keywords and Adgroups for Campaign Setting:

Campaigns, Adgroups, Ads, Keywords

Keywords in the group because this very key group just to make your ad highly relevant

Remember that point, Placing 10 to 15 keywords in each ad group, where you have found an overall topic is slightly different.

Example Let’s see below on Table- Weight Loss

“Weight” Ad Group “Slim” Ad Group “Fat” Ad Group
weight loss foods slim framework Lose Fat
weight loss exercise Get Slim Strip the Fat
weight loss tips Slimmer today Shed Fat
weight loss diet slim person Fat Loss diet
weight loss-friendly foods Slimmer today Get loss Fat
AdWords login
  • Understanding the Adwords Algorithm:

How does Adwords rank ads- Advertisement The ranking on Google AdWords is based on the following Parameters:

  • Bid- Bid words are also called paid search marketing. A bid is the maximum amount of money you are willing to pay for each click on an advertisement.
  • CTR- means Click-through rate=  Click/Impressions, No. of times your ads are clicked/your ad is shown
  • Quality Score- Quality Score defines relevant content and Advertising context.
It’s all about the relevance
Keyword(s) to ads
Ad copy to Landing Page Text
Higher Quality Score
AdWords login
  • We are advertising for shoes, so the content on the landing page is related to shoes. The page should be related to shoes. A Quality Score is provided based on the parameters For your Quality Score (1 to 10)
  • This is not permanent. Fluctuates the Quality Score-  Following (P- Parameters)

#Ranking Based on Bidding

                           #P-1 -Bid

Advertisement Bid Budget Position
A 5 500 2
B 10 1000 1
AdWords login

#Ranking Based on CTR

                           #1-P-Bid   #3-P-Budget                          #2-P-CTR

Advertisement Bid Budget Impression(I) Clicks(C) CTR-C/I Position
A 5 500 500 50 10% 1
B 10 1000 500 20 4% 2
AdWords login

#Ranking Based on Quality Score

                      #1-P-Bid  #3-P-Budget                              #2-P-CTR       #4-P-QS

Advertisement Bid Budget Impression(I) Clicks(C) CTR- C/IGR- B*C (Google Revenue) Quality Score Position
A 5 500 500 50 10% 250 8 1
B 10 1000 500 20 4% 200 6 2
C 20 2000 500 10 2% 200
AdWords login

Note* Quality Score is a metric used by Google, Yahoo, and Bing that affects ad rank and Cost Per Click. If you need the highest ad position to pay the lowest CPC- First you need to understand Quality Score.


Congratulations! You’ve now learned the basics of getting started with Google Ads. By following the steps outlined in this guide, you can create a successful campaign that drives traffic to your website and helps you reach your business goals.

Remember, creating a successful Google Ads campaign takes time and effort, but with the right strategy and a little bit of patience, you can achieve great results.

  • Types of  Advertising campaigns- Search, Display, Shopping, and Video

Read More- Creating our First Responsive Search ads Campaign with AdWords Bidding Strategies

Read More- Keyword Match Types in Adwords as well as Keywords Research

Digital SuperLink

Akshay is the Senior (Digital Marketer) SEO Analytic, SEO-Copywriting, and conversion optimization as well as try to best participate in WordPress Blogger-(Designer and Development), PPC, Social Media Marketing, and Email Marketing at DigitalSuperlink

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